The Booing Will Continue Until Commencement Speeches Improve

Scott Borchetta, founder of Big Machine Label Group and notable figure in the music industry, delivered the commencement address at Middle Tennessee State University’s media college, which now bears his name following a $15 million donation. In his speech, Borchetta acknowledged artificial intelligence (AI) as the foremost challenge facing today’s graduates, framing it as both an exciting and difficult era for media and technology. He urged the class of 2026 to view adversity, including the rise of AI, as an opportunity rather than a threat, drawing on his own experiences navigating industry disruptions like the advent of music streaming services. Borchetta’s remarks came amid a growing trend of commencement speakers facing backlash for their treatment of AI, with audiences at the University of Central Florida and the University of Arizona booing speakers who offered clichéd or overly optimistic takes on the technology. Unlike some predecessors, Borchetta did not portray AI as an unmitigated good, instead highlighting it as a significant challenge that demands adaptation and innovation. He referenced his past efforts to alert the music industry about the disruptive potential of platforms like Spotify, suggesting a parallel with the current AI landscape. The reaction to Borchetta’s speech reflects broader tensions around how AI is discussed in public forums, especially among younger generations who often view the technology with skepticism or concern. The phenomenon of booing at commencement events signals a demand for more nuanced and meaningful engagement with AI’s implications, rather than platitudes or simplistic reassurances. As AI continues to reshape industries and society, the expectations for how leaders address its impact on future professionals are evolving, underscoring the importance of authenticity and insight in such speeches.