Meta AI Confirms Your Data Will Be Used For Ads—Here’s How And When

Meta has confirmed it will use data from interactions with its AI tools to personalize ads across its platforms, including Facebook, Instagram, Threads, and WhatsApp. Starting December 16, 2025, user conversations—both voice and text—with Meta AI will inform ad targeting, aiming to deliver more relevant content and advertisements based on users’ interests expressed during AI interactions. Notifications about this policy update will begin on October 7, 2025. Users in the U.K., E.U., and South Korea are exempt from this data use for advertising. Meta stated sensitive topics such as religion, sexual orientation, political views, health, ethnicity, philosophical beliefs, or trade union membership discussed with Meta AI will not be used for ad targeting. Despite privacy assurances, there is no opt-out option for most users. Meta emphasizes users can control their ad preferences and interaction modes with Meta AI, including voice or text, with visual indicators when microphones are active. This move highlights growing concerns over privacy and data use in AI-driven advertising.