How to get kids outdoors this summer - as parents run out of fun ideas by day 10

Parents have admitted keeping their children engaged throughout the holidays is becoming increasingly challenging, with work, differing interests and a lack of inspiration cited as the biggest barriers Wales Online GoGo SqueeZ team up with JB Gill Hard-pressed parents run out of creative ideas to keep their kids entertained by day 10 of the summer holidays. A poll of 1,000 mums and dads with children aged 4-12 found 63% admitted keeping their children engaged throughout the holidays is becoming increasingly challenging. ‌ The biggest barriers to entertaining the kids include work obligations (41%), multiple children with different interests (33%) and a lack of inspiration (26%). As a result, parents revealed 46% of children spend an hour or less outside daily during the holidays, despite 89% agreeing outdoor play is vital for wellbeing and development. ‌ The research was commissioned , the 100% fruit smoothie snacks, which has partnered with former JLS star and father-of-two JB Gill. ‌ View 2 Images Getting outdoors is vital for children's wellbeing and development(Image: PinPep) Together they are encouraging children to ‘Level Up in the Wild’ this summer, -world adventures, inspired 's Roblox game, GoGo Climb. It comes as 72% of parents said they believe gaming-style language is an effective way to encourage outdoor play. ‌ JB Gill said: “Like lots of parents, I know how hard it can be to keep children entertained once the summer holidays are in full swing. But sometimes, the simplest ideas can become the biggest adventures if you speak kids’ natural language. “Kids already love the idea of quests, challenges and exploration in games, so bringing that same sense of adventure into the real world is a brilliant way to get families outside together and making memories over the summer.” Three quarters (75%) believe their child is more motivated a challenge, with words such as “mission” (51%), “reward” (49%), and “adventure” (46%) proving particularly effective. ‌ Despite knowing this, the survey found the most common activities parents encourage during the summer holidays are still predominantly indoor pursuits. Movie nights, board games and puzzles, baking together, reading books , playing video games and drawing or painting all featured among the most popular options. Steps parents are taking to encourage more time outdoors include letting children choose their own activities, setting up garden games, limiting screen time, and involving them in outdoor projects such as gardening. ‌ View 2 Images JB Gill and GoGo squeeZ encourage parents and kids to Level Up in the Wild this summer, at Hangloose Adventure(Image: PinPep) Many believe outdoor activities become more appealing when friends are involved (41%) or when they are linked to a child's existing hobbies and interests (32%), according to the OnePoll research.